Understanding Media Analytics
VIDIZMO allows you to analyze usage of your uploaded content on a continuous basis. Analytics are generated for every media file uploaded, helping users assess performance from various perspectives.
Time Frame Selection
Analytics can be filtered by duration:
- Last or current week
- Last or current month
- Last or current year
- Custom date range
Media Statistics
VIDIZMO tracks the following metrics for each media:
- Impressions - Total number of times users accessed the media's playback page (player loaded)
- Views - Total number of views for the media. Multiple views can come from a single viewer.
- Completions - Total number of times viewers completely watched the media. The completion threshold can be configured in media settings during upload.
- Shares - Number of times the media was shared
- Likes - Number of likes received
- Comments - Total number of approved comments displayed on the playback page
User Activity Summary
Displays individual user engagement with the selected media:
- User Name - Name of the user
- Media Progress - Percentage of media watched by the user
- Impressions - Number of times the user accessed the playback page
- Views - Number of views by this user
- Completions - Number of times the user completely watched the media
- Interaction - User engagement metrics:
- Downloads
- Shares
- Likes
- Favorites
- Comments
- Time Played - Total time the user played the media
- Last Access Date/Time - Timestamp of the user's last access
Engagement Trends
Graphical representation of impressions, views, completions, and time played over the selected time period. Displays trends as a line chart with data points for each day/week/month.
Top Devices
Bar chart showing media consumption by device type:
- Desktop
- Mobile
- Tablet
Each device category displays impressions, views, completions, and time played.
Top Browsers
Pie chart showing media playback distribution across web browsers. Use the dropdown to filter by:
- Impressions
- Views
- Completions
- Time played
Embeds
Bar chart showing external websites where the media has been embedded. Allows assessment of video presence across different platforms, including:
- Site URL
- View count per site
- Last playback timestamp
Demographics
Geographic heat map showing the intensity of media consumption by location. Filter by:
- Impressions
- Views
- Completions
- Time played
Data can be viewed by country, city, or specific location.
Video Heat Map
Timeline-based heat map showing viewer engagement throughout the video duration:
- Video divided into segments
- Color intensity indicates view count (darker = more views)
- Identifies which parts of the video were most watched
- Helps assess content engagement and viewer drop-off points
View Options
All analytics support:
- Graph view - Visual representation (charts, heat maps)
- Table view - Tabular data format
- CSV export - Download data for external analysis